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Adaptation via Automation: How One Blood Center Used Automation to Adapt During the COVID-19 Pandemic

Aspen E. King*, Anna Razatos

COVID-19 pandemic exacerbated the global blood supply which was already struggling to meet transfusion needs for patients around the world. Even countries successful in keeping up with the demand for blood products were profoundly impacted. Unpredictability in blood donor presentation and blood product availability continues to be an issue today. One blood center in the United States implemented strategic changes in blood product collection and donor recruitment strategies with the primary goal of maintaining blood donor engagement. Through these changes the blood center not only maintained donor engagement, but actually increased donation frequency while balancing blood product supply with demand.